Help nearby customers find the right page.

For a local business, the best SEO work often starts with basics that are easy to overlook: one clear page for an important service, accurate business details, a complete Google Business Profile, sensible headings, useful customer questions and a site that works properly on a phone.

I build those foundations into new websites and can also improve an existing site. Search Console then shows which searches are producing impressions, which pages Google is discovering and where better content or stronger proof could make a difference.

I do not promise a number-one position. Search results depend on competition, location, reputation, links, reviews and Google’s own systems. The aim is to give your business a technically sound, useful presence that can grow over time.

There is a right and wrong way to target places such as Exeter, Newton Abbot, Torbay or Totnes. A useful local page should have a genuine reason to exist: relevant work, service differences, local knowledge, customer examples or practical information for that area.

I avoid generating a near-identical page for every town in Devon. That creates a thin site for customers and can look like doorway content to search engines. As real work and evidence grows, location pages can be added where there is enough substance to make them useful in their own right.