Case study · own product

SettledSolo

An offline-first progressive web app for structured dog-alone training, designed and built as South West Websites’ own live product. It turns a sensitive, emotionally loaded process into one calm next decision at a time.

  • Installable PWA
  • Offline-first design
  • Guided sessions
  • Optional accounts
  • Cloudflare delivery
  • Ongoing product development

Live public product. This is a South West Websites product, not a client site. It is a training and record-keeping aid, not a diagnosis or replacement for a veterinary behaviourist or appropriately qualified behaviour professional.

Live product SettledSolo app getting-started screen with the heading Calm starts with small steps
Captured from the live app: the first-run journey starts with a manageable next step, not a demand to prove a maximum duration.
Free to startNo payment card and no account required to begin.
Device-firstCore progress can stay on the device, with optional account backup.
InstallableA browser-based PWA that can sit on a phone home screen.
Responsible scopeClear boundaries around training, evidence and professional help.
The brief

A calmer starting point for a difficult moment

Dog separation training is not well served by a timer that simply asks people to stay away for longer. The product needed to make the next step manageable, keep the dog’s behaviour central and give the person using it permission to make things easier.

The tension

Progress is easy to turn into pressure

When a tool focuses too heavily on duration, it can encourage people to chase a number instead of noticing whether their dog is comfortable. The interface needed to reduce that pressure from the first screen.

  • Starting points should be manageable rather than impressive
  • Returning early should be treated as useful information
  • The next suggestion should explain its reason
  • The app should be honest about what it can and cannot do
The product answer

One calm decision at a time

SettledSolo turns the process into a short loop: plan a small step, leave gently, observe what happened, record it and adapt. The user stays in control throughout.

Design principle: the target is a ceiling, never a reason to push on.
What I built

A product journey, not just a timer

The work combines product thinking, interface design, front-end development, local-first data, account infrastructure and the operational discipline needed to keep a public tool reliable.

01

Gentle onboarding

The first decision is deliberately small: establish a comfortable place to begin without asking the dog to prove what they can tolerate.

02

Warm-up planning

Short preparation steps help make the departure routine predictable, with room to repeat or randomise the sequence.

03

Live session guidance

A focused timer, clear controls and background-friendly cues keep attention on the session rather than on navigating the app.

04

Observation-led review

What the person notices after returning matters more than a single number, so the next step is explained in plain English.

05

Device-first progress

The core experience can be used without an account, while optional accounts provide a way to back up and sync useful progress.

06

PWA delivery

The product can be installed from the browser and improved centrally without asking users to manage a separate app-store release.

Responsible product design

Useful guidance without pretending to be a prescription

Because this sits close to animal welfare and behaviour, the product makes its boundaries visible. It explains the ideas that guide it, distinguishes conservative planning heuristics from evidence and points people towards professional help when the situation needs more than an app.

What the app does

Structures the next observation

It gives someone a practical place to record a session and make a conservative next plan. It does not decide what a dog is feeling, diagnose a condition or reward pushing through distress.

  • Shows the reason behind a suggested target
  • Allows the user to pause, return and make the next step easier
  • Keeps the language plain and the controls calm
What the app will not claim

A perfect formula for every dog

SettledSolo is deliberately not a replacement for a veterinary behaviourist or appropriately qualified behaviour professional. The public site keeps the evidence notes, resources and help boundaries close to the product.

  • No promise of a fixed outcome or universal schedule
  • No encouragement to ignore concern because a timer is running
  • A clear route to professional support when needed
The core loop

Designed around what happens next

The app keeps the journey predictable while leaving enough flexibility for the dog and person in front of it.

  1. Find a starting pointBegin below meaningful worry, using what has already been observed.
  2. Prepare gentlyUse a short warm-up that fits the planned departure.
  3. Leave and observeStart the session and watch the dog, not just the clock.
  4. Return early if neededStopping is valid information, not a failed session.
  5. Record and adaptUse the observation to shape a manageable next step.
Technical delivery

Built for a real phone, a real routine and continued improvement

SettledSolo is a deliberately lightweight product, but the supporting work still needs to be dependable: local state, account sync, install behaviour, timer interruptions, notifications and deployment all matter when someone is using it at the front door.

  • Progressive web appResponsive, installable and usable from a phone browser without an app-store dependency.
  • Local-first experienceThe core journey keeps useful progress close to the device and does not force account creation at the start.
  • Optional accountsFree account support provides backup and sync while preserving the low-friction entry point.
  • Cloudflare deliveryEdge-hosted public pages and application infrastructure support fast, secure delivery.
  • Ongoing hardeningTimers, notifications, mobile layouts, accessibility and safe failure states continue to be tested and improved.
The result

A small product with a clear responsibility

SettledSolo is now live at settledsolo.com: a calm, free starting point for people who want structure without pressure. It also demonstrates how South West Websites approaches a product that needs thoughtful UX, careful boundaries and reliable engineering behind a simple public interface.

  • A gentle first-run journey that does not demand a maximum duration
  • Installable mobile experience with a device-first core
  • Guided sessions, observations and explainable next steps
  • Clear evidence, resource and professional-help boundaries

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